In a subscription-based model for productivity tools, software companies improve the productivity level so that subscribers can perform their jobs better with more efficiency. It’s a win/win situation because subscribers get paid for doing their jobs well.
And when the subscribers no longer need to use the software because their job doesn’t require it anymore, they stop the subscription because the productivity tool is not required. It’s also a win/win because subscribers save money by canceling the subscription.
Audirvana is a computer music player and nothing more. Supposedly, the subscriber paid the subscription fees and enjoyed the “Kernal streaming” and the “upsampling” technologies for the first two years because there were improvements in the sound quality due to a better “upsampling” algorithm. That is $138 ($69 x2 assuming no price increase on the 2nd year) paid so far. Then in the third year, Audirvana maxed out on the algorithm to improve the sound quality any further. Now, the subscribers will ask themselves, “Why am I still paying the subscription fee when there is no further improvement?”
Here is the dilemma. Suppose the subscribers decide that paying more subscription fees is not worth it because there is no improvement in sound quality. In that case, Audirvana cut the subscribers off from using the computer music player due to nonpayment AFTER receiving $138 for it.
The biggest stumbling block for Audirvana charging a monthly subscription fee is that there are no continuing “added” benefits, like new music/video content to enjoy or new productivity tools to improve your job that generate income. If you don’t pay your subscription fee after five years and $345 spent (assuming no price increase), you lost the right to use a PC music player you paid $345 in total!
The thought of it is outrageous. So, I have to ask myself, as a v3.5 licensed owner, the following question. “Why would I want to spend a $49.99 subscription fee to try out Audirvana Studio, knowing that I could get stuck with a perpetual payment scheme for a sound quality that may not get any better after the first few years?”
In a nutshell, Audirvana Studio may be a better music player than V3.5, but it comes with a caveat that the moment you stop paying your subscription fee, no matter how long you’ve been paying for it, you lost the privilege to use it pronto.