Expired License?

“Your developer license has expired. Please renew your license”. I have version 3.5 for Windows 10 and thought it was a lifetime license. What gives?

?! Developer license? Are you sure it‘s coming from Audirvana?

Just paid to upgrade to the cross platform license although I only use Windows thinking it might be something in the licensing agreement. Still didn’t launch. Now when I try it, it launches. Go figure.