I’ve spent far too much time thinking about it since Sunday and for me and my brain (and for maybe others) it will be best to treat 3.5 and Studio as two separate products.
I’ve spent almost two months trialing Audirvana in various configurations and between three computers (that’s how I got two months, it resets with each new computer). Everything from uPnP between floors into my Oppo BDP105D (nope! sounded and worked like junk) to wired everything (smooth but too much hassle) to ultimately a system where my computer pulls in Tidal through Audirvana wirelessly but a USB cable does run to my DAC (Topping D90/non MQA, latest Thesycon ASIO drivers, Windows 10, 8GB ram on a 10 year old tower). I run everything at DSD512 and sometimes PCM 768k without hassles. I also needed to try a few different cables around my house until everything just worked and there were no pops, stalls, track skipping etc.
I am going to buy 3.5 before Sunday before I can’t buy it anymore since it is all I actually want and need at the moment and because Audirvana will let recent purchasers translate the full purchase amount into Studio subscription credit. I will use the credit until it runs out at which choice I will decide whether Studio is worth it to me or not. It will definitely have to knock my socks off in performance and user experience. But I will always have 3.5 whether it is improved upon or not. It seems like small consolation to some recent and longtime users but they don’t HAVE to offer this credit. At the end of the day, it is technically two different products. I appreciate the opportunity. And they shouldnt offer the credit to everybody. If youve been using it for more than a few months or years, you know how good you have had it in a world like audio when improvements to sound aren’t cheap.
I get it from both sides. It seems like just an update on the surface so why isn’t it free or almost free for “lifetime” purchasers? Because it’s two different products. And they have decided to put more effort into one over the other. Companies do this all the time.
Firstly, the rollout of Studio has been terrible. Saying it’s been clunky is being nice. A freelance PR firm for a few bucks for a one time rollout could have offered some sage advice. Language aside, because that doesn’t matter, how do you not demo the product or run movies of the product being demoed on a Windows computer, an Intel Mac and a M1 Mac? How do you not have demos ready to go for the launch? “Trust us, it’s better! Look how nice it looks! Hey, internet radio that your core and nobody else cares about!” when there are a lot of choices out there doesn’t exactly set the wallet on fire. It will be interesting to see how many NEW people sign up.
Also I find that older people, especially over 40s (I am 46), HATE subscriptions. Read your room a bit. Now this is just another one. Adobe, Pro Tools, Slate Audio, your phone, your car if you lease it, everything is a subscription now and we are being force fed more and more every day that everything is becoming a utility, not an item. We and older generations like to have stuff and own stuff and be able to sell stuff when we dont want it anymore or it starts piling up or better stuff comes along. Younger people have adapted and many are fine with not owning or not wanting as much clutter as much as their parents did. But it never feels like anything is yours. I bet you if you offered a 299 or 499 USD lifetime version of Studio some people (not me, I like 3.5) would buy it just so they could say they own it and are choosing to support the company in that way.
The subscription model has been successful for a lot of people. Otherwise EVERY SOFTWARE COMPANY wouldnt be moving towards it and some people need to justify their effort in improving a product. Audirvana has reached that point. So they have made, in my mind, a new product called Studio. If I don’t like it, I will always have 3.5 and that’s good enough for me.
It is fair to say that 3.5 is buggy but it isn’t buggy for me anymore. Every setup, system and use is different. Hopefully Studio will be better, and especially hopefully, not worse. But at least it’s a subscription that you can jump off of any time.